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Monday, June 19, 2006

The Truth About Car Advertising

Remember Joe Isuzu? In the late 80's, the brand's spokesman was an actor
(David Leisure) playing a pathological liar who'd say anything to sell an
Isuzu. He claimed the Trooper could carry "a symphony orchestra" or "hold
every book in the Library of Congress." The Impulse was "faster than a
[catches a speeding bullet in his teeth]. well, you know." While Joe's
commercials-- and for that matter, the Isuzu brand- are busy fading from the
American automotive landscape, his spirit lives on. The main difference
between Joe and no-Joe car ads: today's disclaimers are smaller. You have
my word on it.

On second thought, look for yourself. Most automobile commercials include a
small disclaimer like "closed course," "professional driver," "do not
attempt" or some other CYA statement mandated by the company's legal
department. It's there to protect them against ambulance chasers waiting
for a buyer to injure themselves or (preferably) die when they try to make
their vehicle do what it did in the commercial- even if that's just driving
around a corner. You have to wonder about a world where companies showcase
an SUV driving off-road, or a sports car zooming through a road course, then
feel obliged to tell the buyer "do not attempt" to do the same. Just what
are we supposed to do with these vehicles?
read_more...The Truth About Cars The Truth About Car Advertising


Anonymous Helpful Links For Growth said...

i remember those old izuzu, that was a long time ago.

i also find it funny that there are disclaimers on car commercials..but with the people that live in our country, i think its necessary.

6/19/2006 7:49 PM  
Blogger pseudolus said...

Right, in this country, with more lawyers than any other country in the world, it's a make work program for them!

6/20/2006 6:46 PM  

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